The Power of Purpose

Carlissa Runnels • January 20, 2026

When you think of purpose, what comes to mind? For most people, it is meaning, importance, or significance. However, I would like to challenge you to see purpose as a tool that helps you succeed as a leader and in life. It is your strength that will help you to effectively utilize your talents and gifts. Imagine running a race without knowing where the finish line is or putting together a puzzle without a picture of the finished product. In both situations, you may have great intentions to finish, but getting there will be frustrating and difficult…if you finish at all. Think of your purpose as the cheat sheet. You know all the answers because it’s your purpose, you know where the finish line is, and you know what the puzzle should look like. Knowing your purpose gives you the direction you need to move forward with confidence and capability. Thus, allowing you to perform more efficiently. 



Your Purpose is Unique

Leaning into your purpose first requires you to understand the uniqueness of yourself. Just like your fingerprint or DNA, your purpose is not and will not be identical to anyone else. You can admire another person’s purpose, but you cannot replicate it. Even if your purpose is similar, there will always be noticeable differences that cater to your skills and abilities. Take time to reflect on what you do naturally. Remember, just because something comes naturally does not mean you may not need further development; it just means you have potential in this area. Also, consider what interests you. Focus on what keeps your attention. Not just what grabs your attention, but what will keep you engaged after the initial allure wears off. Think about your current or future job roles and responsibilities, organization affiliations, or social groups, and ask yourself three questions: 1) Why am I doing this? 2) What do I enjoy about this? 3) What does this mean to me? These questions will help put you on the path to identifying your purpose.



Your Purpose Evolves

Technology evolves, people evolve, companies evolve, so why do we think our purpose should remain stagnant? Sometimes your purpose has been completed, and it is time to start a new path. Other times, your purpose expands and grows as you do. Either way, it is important to keep an open mind about where your purpose is leading you. One way to deviate from your purpose is to not recognize when it is evolving. You may become stuck on a path that you have outgrown or that you are no longer being productive in. As leaders, this does not mean that you stop leading as your purpose evolves, but it does mean that your leadership may look different in the future or based on those you are leading. King Solomon was the wisest man in the bible, and he tells us there is a season for everything. Take inventory of what season in life you are in to ensure your purpose is aligned. Look for signs of passion and productivity to ensure that you are growing and developing with your purpose.



Your Purpose Fulfills 

Many people have successful careers, education, family, etc., but they do not feel fulfilled. That is because we all need a sense of purpose, and when we walk in the light of that purpose, we experience a sense of accomplishment that no tangible thing can provide. Mark Twain has been credited with saying, “The two most important days in your life are the day you are born, and the day you find out why.” Chasing after physical things first and trying to find purpose later leads to a life of constant chasing. On the other hand, following your purpose first and letting the material things come later, as they will, provides Inner peace and allows you to enjoy the success that you achieve. Finding your purpose is not easy, staying in your purpose is even harder, but being fulfilled by your purpose makes it all worth it. So, as we move forward in the new year ahead, let us live and lead in the power of our purpose.


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